This is where things start to get a little bit contradictory, at least at first glance. In my experience, it can feel counterintuitive to care about both creativity and paying the bills. However, the more businesslike your approach, the more creative freedom you can carve for yourself. The mindset of ‘being in business’ and ‘making money’ might seem like the last thing you should consider when trying to be creative and free.
But creativity and freedom on their own don’t pay the bills. Sales and funding pay the bills. By accepting these hard facts of life, and then working within the framework they dictate, you are taking back control.