That’s why I recommend you steal the digital disruptor’s handbook. Use the iPad, the Kinect, and whatever platform is next to build a digital bridge to your customers. Like with Lose It!, your bridge must engage customers more often than your current product can, packaging and delivering benefits that you didn’t realize were part of your consumer contract because before now, they weren’t. You have to change your understanding of your product so you can then change your customer’s understanding of it as well.
Morning Instapaper read. And what does digital disruption mean for our industry/industries, dear writers/poets/publishers/literature professionals?